Export Strategy: Markets and Competition (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)
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By:"Nigel Piercy"
"Business & Economics"
Published on 2014-09-15 by Routledge

The focus of this book is on the underlying strategy of exporting and the base for \u003cbr\u003e\ncompetitive differentiation in an exporting firm. This said, it is also necessary to \u003cbr\u003e\nrecognise the practical tools of \u003cb\u003eexport marketing\u003c/b\u003e. The purpose of this chapter is to\u003cbr\u003e\n ...

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

This Book was ranked 17 by Google Books for keyword export marketing.

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