E-commerce and Export Performance

E-commerce and Export Performance
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Published on by Cambria Press

\u003cb\u003eExport\u003c/b\u003e performance is the extent to which a firm's objectives, both economic and \u003cbr\u003e\nstrategic, with respect to \u003cb\u003eexporting\u003c/b\u003e a product into a foreign market, are achieved \u003cbr\u003e\nthrough planning and execution of \u003cb\u003eexport\u003c/b\u003e marketing strategy (Cavusgil and Zou ...

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