Export Strategy: Markets and Competition (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)
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284
By:"Nigel Piercy"
"Business & Economics"
Published on 2014-09-15 by Routledge

... 147, 163—4 customer loyalty 95, 124, 149, 203 customer needs 7; and market \u003cbr\u003e\ndefinition 27—8 customer orientation 6 ... 237—8; and profitability 177, 178; \u003cbr\u003e\nsystems 176—7 \u003cb\u003eexport\u003c/b\u003e: \u003cb\u003edefinition\u003c/b\u003e 4 export buyers: attitudes 62, 115; awareness \u003cbr\u003e\n62; ...

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

This Book was ranked 10 by Google Books for keyword export definition.

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