Global Marketing Management, 6th Edition

Global Marketing Management, 6th Edition
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696
By:"Masaaki (Mike) Kotabe","Kristiaan Helsen"
"Business & Economics"
Published on 2014-01-31 by Wiley Global Education

The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral.

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Global Marketing Management 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. Relevant to all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

This Book was ranked 26 by Google Books for keyword export import management.

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