An Export Marketing for Exporters of Roots and Tubers, Plantain and Palmheart in the Atlantic Zone of Costa Rica

An Export Marketing for Exporters of Roots and Tubers, Plantain and Palmheart in the Atlantic Zone of Costa Rica
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Published on by Bib. Orton IICA / CATIE

In this way an \u003cb\u003eexport marketing\u003c/b\u003e plan for the exporters of several non-traditional \u003cbr\u003e\nexport crops, cultivated in the Atlantic Zone of Costa Rica, is written. According to \u003cbr\u003e\nKotler, (1991) a marketing plan consists the following sections: 1. Executive ...

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