Research Handbook on Export Marketing

Research Handbook on Export Marketing
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By:"Craig C. Julian"
"Business & Economics"
Published on 2014-12-31 by Edward Elgar Publishing

The resource-based view focuses on internal organizational resources such as \u003cbr\u003e\nmarketing competency or marketing capabilities to identify the determinants of a \u003cbr\u003e\nfirm's \u003cb\u003eexport marketing\u003c/b\u003e performance. Finally, relational exchange theory includes\u003cbr\u003e\n ...

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The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

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