International Marketing and Export Management

International Marketing and Export Management
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By:"Gerald S. Albaum"
"Business & Economics"
Published on 1989 by Addison Wesley Publishing Company

International Marketing and Export Management, therefore, focuses upon the practices of small- and medium-sized- firms.

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This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.

This Book was ranked 11 by Google Books for keyword export management.

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