The export marketing imperative

The export marketing imperative
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By:"Michael R. Czinkota","Ilkka A. Ronkainen","Marta Ortiz-Buonafina"
"Business & Economics"
Published on 2004 by South-Western Pub

A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive ...

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Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

This Book was ranked 1 by Google Books for keyword export marketing.

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