Services--the Export of the 21st Century
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180
By:"Joe Reif"
"Travel"
Published on 1997-01-01 by World Trade Press
The decision to \u003cb\u003eexport\u003c/b\u003e a service is a serious one. whether you are an individual \u003cbr\u003e\nor a large firm. Nonetheless. many companies make the decision to \u003cb\u003eexport\u003c/b\u003e their \u003cbr\u003e\nservices haphazardly. without carefully screening markets. conducting research.
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U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.
This Book was ranked 22 by Google Books for keyword export.
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